INCLUSIVITY AND SUSTAINABILITY
This year, ASEAN will commemorate the 10th anniversary of the formal establishment of the ASEAN Community. Guided by the ASEAN Community Vision 2025 and all its Blueprints, ASEAN has achieved significant milestones over the last decade in fostering regional peace, stability and prosperity. In order to sustain the momentum and to chart the future direction of the region, ASEAN has taken a bold step by developing the ASEAN Community Vision 2045, which will be adopted at the 46th ASEAN Summit in Kuala Lumpur.
The theme of Malaysia’s ASEAN Chairmanship 2025 is ‘Inclusivity and Sustainability’. It reflects our aspiration for truly shared progress, ensuring that no one is left behind. It underscores our conviction that ASEAN is committed towards strengthening regional peace, stability and prosperity within an inclusive, sustainable and future-oriented framework.
Key Components & Alignment
Political-Security Community
The event primarily focusing regional cooperation by bringing together ASEAN stakeholders—athletes, policymakers, and sports organizations—to discuss key sports industry topics.
The sports conference encourages dialogues on sports diplomacy, governance, and fair play, strengthening asean’s unity in sports development.
Economic Community
The sports expo aligns with ASEAN’s goal of a sustainable economic community by showcasing innovations in sports tech, nutrition, and fitness solutions.
By attracting sports businesses, startups, and investors, your event contributes to job creation and sports tourism, emphasizing a long-term economic sustainability.
Socio-Cultural Community
The racket-sports tournament promotes inclusivity by encouraging participation from different ASEAN nations.
The event could promote and integrate eco-friendly practices, it can directly supports environmental sustainability in ASEAN’s long-term vision.
Expanding Malaysia’s Trade Influence – GRIT 2025 provides a gateway for local brands to enter new markets through MATRADE’s international network.
Enhancing Malaysia’s Image in Sports Innovation – MATRADE can position Malaysia as the go-to destination for sports-tech, wellness, and enrichment industries.
Attracting Foreign Direct Investment (FDI) & Partnerships – By leveraging GRIT 2025, MATRADE can bring global investors into Malaysia’s sports ecosystem.
Building Stronger ASEAN Business Ties – Strengthening Malaysia’s diplomatic & trade relationships through sports, aligning with ASEAN-Malaysia 2025’s economic goals.
ASEAN Sports Innovation & Business Summit
MATRADE to lead a global sports business forum to connect Malaysian companies with international investors & buyers.
ASEAN Sports-Tech & Innovation Expo
MATRADE to support Malaysian sports-tech, AI, and equipment manufacturers in showcasing their innovations to a global audience.
International Business & Investment Pavilion
A dedicated B2B zone where Malaysian companies can engage in trade matchmaking & secure foreign investment.
Global Sports & Trade Roadshow
Pre-event promotions at ASEAN & global trade fairs to drive international awareness and boost Malaysia’s export potential.
Collaboration with the ASEAN Secretariat (ASEC) – Division of Culture and Information to promote sports as a means for arts, cultural and tourism engagement.
The event promotes sustainable sports practices, such as eco-friendly gear, sustainable facilities, and carbon-neutral events, aligning with ASEAN’s Green Economy Vision.
The tournament and expo create job opportunities and boost sports tourism in Malaysia.
Workshops on fitness, wellness, and injury prevention align with ASEAN’s commitment to promoting healthy lifestyles.
Positioning as an ASEAN Sports Tourism Event
By attracting regional and international participants, this event strengthens Malaysia’s role as a premier sports tourism destination in ASEAN.
Collaboration with Travel & Hospitality Sectors
Partnering with airlines, hotels, and tour operators to create exclusive travel packages for attendees, enhancing greater inbound tourism.
Showcasing Malaysian & ASEAN Cultural Heritage in Sports
Incorporating local cultural elements, traditional games, and performances to celebrate ASEAN’s diverse heritage.
Leveraging ASEAN Tourism Networks for Promotions
Working with ASEAN tourism boards and Malaysia’s tourism initiatives to promote the event as a must-visit experience in 2025.
Panel Participation at Sports & Innovation Conference
MOHR representatives can lead or join dialogues on “Careers in Sports” “Future of Work in Wellness & Fitness, and “Green Jobs in Sports Infrastructure.”
Promote Inclusion of Former Athletes into the Workforce
Through cross-ministerial programs, offer skills transition, certification, and career placement for retired national athletes and sports professionals.
Support National Agenda for Active Workforce & Wellbeing
Align GREAT 2025 programs with MOHR’s wellbeing and sustainable employment policies by promoting physical literacy and active lifestyle as part of workplace wellness.
Job Placement & Career Matching Zones
Set up activation zones at the event for job matching, on-site interviews, or resume clinics focusing on the sports-related job market.
Recognition of Employers Supporting Sports Careers
Introduce an awards or certification system during the event to acknowledge organizations that actively hire and upskill staff in sports and active lifestyle industries.
Career Pathways in Sports Industry
Create awareness and training opportunities for jobs in the sports sector such as coaching, officiating, physiotherapy, sports media, event management, and sports technology.
Workforce Development in Sports Ecosystem
Integrate sports-related occupations into national upskilling and TVET (Technical & Vocational Education and Training) programs with MOHR support.
Dedicated MOHR Pavilion at Sports Industry Expo (EIS 2025)
Feature job opportunities, skills certification programs, and career counselling services related to the sports, fitness, wellness, and tech industries.
National Collaboration for Youth Employability in Sports
Partner with HRD Corp, ILMIA, and other MOHR agencies to promote employability programs tailored to the sports ecosystem.
Labour Market Insights for Sports Economy
Use GREAT 2025 as a platform for MOHR to showcase and collect data on employment trends in sports, wellness, and active lifestyle industries.
The sports conference serves as a platform for ASEAN policymakers, federations, and industry leaders to discuss sports governance, diplomacy, and integrity.
Topics such as sports technology, anti-doping, ethics, and fair play strengthen ASEAN’s efforts toward a harmonized regional sports framework.
The sports expo attracts sports technology companies, sports startups, and wellness brands, contributing to ASEAN’s sports economy and positioning Malaysia as a sports innovation hub.
The racket-sports tournament engaged inclusivity by featuring youth, amateur, and elite-level competitions, promoting accessibility in sports across ASEAN nations.
Official Endorsement & Funding Support
Seeking KBS backing to integrate the event into Malaysia’s official sports development programs.
Integration with FitMalaysia & Youth Sports Programs
Aligning with KBS’s FitMalaysia initiative, ensuring youth and community involvement through workshops and grassroots competitions.
Collaboration with National & Regional Sports Associations
Partnering with various different kind of sports federations to ensure participation at all levels, from amateur to professional.
Promoting Sustainability in Sports Infrastructure & Events
Ensuring eco-friendly practices, waste reduction, and the use of green sports technology to align with Malaysia’s sustainability commitments.