SPICE ARENA,
PENANG

VEUNE

16 – 23 NOVEMBER
2025

DATE

GREAT 4 Pillars

G.R.E.A.T 2025 is set to become ASEAN’s leading event for sports, wellness, and enrichment — with a strong focus on inclusivity, sustainability, and regional cooperation.

Bringing together athletes, industry experts, and businesses, the summit aims to drive economic growth, promote active lifestyles, and elevate Malaysia’s position as a hub for sports tourism in the region.

GREAT BUSINESS

SPORT & FITNESS

GREAT LABS

SPORT SCIENCE

GREAT CHALLENGES

MULTI-SPORTS

GREAT AWARDS

GALA DINNER & COACHING COURSE

GREAT 2025

Built on the acronym G.R.E.A.T., the summit showcases key pillars of the sporting world through competitive events, exhibitions, thought leadership, and industry dialogue across ASEAN.

G

“Golf, Gymnastics & Goals”

Showcasing elegance, precision, and the spirit of achievement across foundational sports.

R

“Racquet Sports”

From Badminton to Pickleball, this segment promotes agility, skill, and inclusivity in racquet-based disciplines.

E

“Sport Ecosystem

A platform to explore athlete pathways, governance, education, media, coaching, and community development.

A

“Awards Across ASEAN”

Recognizing excellence in sports leadership, youth achievements, performance data, and innovation throughout the region.

T

“Trade, Treatments & Technology”

Highlighting the business of sports, from recovery and wellness to sports tech, digital platforms, and international partnerships.

In conjunction of celebrating Penang Badminton Association 100 yrs Anniversary

To celebrate the 100th years anniversary establishment, the features of this commemorative dinner is to celebrate and recognize those that contributed to the sports of badminton. At the same time, PBA also would take this opportunity to award an honorary title to Olympian who born in Penang, player like Lee Chong Wei, Loh Kean Yew, Goh Jin Wei, Chan Peng Soon etc. The dinner will marks a very important milestone of the sports development and commitment, for Malaysia

Key Areas

SPICE Arena
SPICE Arena is a multipurpose built venue that is especially suited for shows, concerts, sporting events and exhibitions. It will be connected to the SPICE Convention Centre via a covered walkway.
Bukit Gambir
Badminton Veune
Pickleland
Penang’s #1 Pickleball Venue
Universiti Sains Malaysia (USM)
Universiti Sains Malaysia is a public research university in Malaysia. Founded on 1 June 1969 as a statutory body with its own constitution, it is the oldest institute of higher learning in Northern Malaysia

Event Details

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